Mercedes-Benz Fall 2012 Fashion Week

Joseph Abboud

For the Joseph Abboud Fall 2012 runway show, lead stylist Larry Raspanti from New York City抯 Whittemore House Salon used Oribe Hair Care products to give the models hair that mirrored the brand抯 new campaign, which shows a lot of clean looks with matte texture. 揟he look is affluent, young and a little romantic, Raspanti said. 揑t抯 polished but not shiny. It抯 like the guys have graduated from Abercrombie and are now wearing suits. Raspanti worked with each model抯 hair to craft a style that suited him, using Rock Hard Gel to shape the hair and Dry Texturizing Spray to add lift and provide a matte finish.

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