New York Time Magazine April 2010

"Going to the Matte"

Dry shampoos are the new shine. Hair powder was so common in the late 18th-century England that a parliamentary tax was placed on it. Are you listening, Congress? This spring sees the debut of iterations by Oribe, Kevin.Murphy, Alterna, Umberto Beverly Hills, and Tresemm. While some are branded as dry shampoo and others as hair powder, all provide matte texture and body.

Oribe Dry Texturizing Spray

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