Behind the Hair

"Super Modern Super Models"

W, July 2012
Hair by Oribe
Photographer: Steven Meisel

W released two stunning covers for its July issue to highlight its “Super Modern Super Models” feature about fashion’s newest beauty queens, Joan Smalls and Karlie Kloss. Oribe, who is credited as part of the team behind the original rise of the supermodels in the 1990s, styled the looks for both women, creating similar textures despite the differences in their natural hair. “This shoot was all about exaggeration and luxurious volume,” Oribe said. “With Oribe products, the possibilities are endless.”

Cover Look:

1. Prep hair with Shampoo and Conditioner for Magnificent Volume.
2. Spray Volumista into the hair and do a Velcro roller set.
3. Take the rollers out and run your fingers through the hair.
4. Spray Dry at the roots and Après Beach throughout for separation and texture.
5. Use Smooth Style Serum or Curl by Definition to detail select curls around the face.
6. If the hair gets too big while styling it, use Royal Blowout to smooth it down.

Scroll through the slideshow above for more images and select how-tos.