Mercedes-Benz Fashion Week Spring/Summer 2014

Adam Selman

Hair by Holli Smith for Oribe Hair Care
Makeup by Aaron de Mey using MAC
Nails by Madeline Poole using Ciat

For his premiere collection, designer Adam Selman was dually inspired by the 1978 film
Eyes of Laura Mars and urban street wear. Key hairstylist Holli Smith for Oribe Hair Care looked to vintage magazine covers for styles that would complement Selman抯 designs. "We used the '70s as reference for this beautiful Cosmo hair," said Holli, who created three different looks for the show. Two of the styles had elements of volume in the front and texture throughout the ends, while the other was a sleek side bun with wisps in the front to add some softness. The entire look was completed with '80s-inspired makeup of bright eye shadows and pink cheeks created by Aaron de Mey using MAC with accompanying glossy red nails by nail artist Madeline Poole using Ciat's boudoir polish.

Side bun:
1. Spray Maximista throughout hair, concentrating at the roots, and blow dry hair using a paddle brush. Sweep hair across the head to the right shoulder, smoothing the hair down with the brush as you go.
2. Use the paddle brush to gather hair at the nape of the neck into a low ponytail and secure with a bungee.
3. Twist ponytail into a bun and secure with bobby pins. Take fingers and gently rub along the hairline to pull out little wisps of hair. Finish with Superfine Strong.

Volume with hair pushed back:
1. Start the look with straight hair. If your natural hair has texture, blow out first using a paddle brush.
2. Spray Maximista at roots and blowdry hair, concentrating at the front and using your fingers to lift hair for more volume. Continue spraying front hairline with Maximista and diffusing with blowdryer, pulling the hair up and back until the desired look is achieved.
3. Spray lengths of hair with a mix of Dry and Maximista for texture.
4. Set front of hair with Superfine Strong.

Volume with side part:
1. Start look with straight hair. If your natural hair has texture, blow out first using a paddle brush.
2. Spray Maximista at roots and blow dry hair, concentrating at the front and using your fingers to lift hair for more volume.
3. Spray lengths of hair with a mix of Dry and Maximista for texture.
4. Part hair to one side, pushing the parted side behind the ear and allowing hair from the other side to fall forward in front of the eye. Add more Maximista, concentrating on the roots and diffusing with fingers and a blow dryer for more lift and added texture. Set front of hair with Superfine Strong.

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