Mercedes-Benz Fashion Week Spring/Summer 2014

Patrik Ervell

Hair by Holli Smith for Oribe Hair Care

For Patrik Ervell's Spring/Summer 2014 runway show, lead hairstylist Holli Smith designed a look that can only be described as a new wave greaser. With a collection heavily inspired by water, Holli created a style reminiscent of choppy waves on a rough sea. "The clothes have this ocean vibe with lots of blues and sea-inspired prints, but it抯 also very techy because of the fabrics, she said. 揑t's an updated version of what people would wear boating today; it's very sporty and modern. We wanted to do something a little hard with an edge using gel so it looked wet. The look is a little bit '50s with the comb strokes that you can see in the hair. Every guy has a different haircut and face, so everybody is getting their own unique look."

Get the look:
1. Saturate hair with a generous amount of Maximista and/or Gel Sérum (for fine hair, use a mix of the two products; for thick hair, just use Gel Sérum) and brush into the hair with a paddle brush.
2. Manipulate the hair with a paddle brush and comb, creating peaks, waves and points in your hair. Play around with the hair until you find a look that works for you.
3. Set the look with Superfine Strong.

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