Events

Backstage: On Location Atelier

This past June, Oribe Hair Care presented Backstage Miami 2013, our biggest event to date with nearly 1,500 attendees. The three-day extravaganza brought our network of world-class salons to Oribe抯 home city to indulge in a weekend of creativity and exploration.

Following the success of Backstage Miami, the Oribe Education Team began a four-city tour to bring the magic of the main event to smaller venues across the country. Backstage: On Location梬hich has already made stops in Seattle, Los Angeles and Dallas and will soon make its way to Boston梥howcases the couture, Latin-inspired looks from the La Fama show and breaks them down to their core elements, allowing stylists to add their own flavor and create styles for both the salon and editorial client. These events, a complimentary added value for those who attended the Miami show, served to help some relive the inspiration they felt in June and receive more technical training; others were invited to discover the La Fama experience for the first time.

Leading these education-focused events is the renowned Oribe Education Team, a select group of industry leaders in the areas of cutting, styling and editorial work. While their backgrounds are diverse, they share a love of hairdressing and passion for teaching. Oribe workshops have always been tailored to progressive salons and stylists, and Backstage: On Location is no different.

Oribe co-presidents Daniel Kaner and Tev Finger kick off each Backstage: On Location event to welcome guests and introduce this year抯 Backstage Inspiration Challenge, which encourages salons teams to work together on an editorial shoot inspired by La Fama. The Education Team then took to the stage to demonstrate looks from THE SHOW, further explaining Oribe抯 references and showing multiple translations for both editorial and salon work. Following the styling presentation, attendees got to express their own vision and practice new techniques on live models during the hands-on portion of the day. As with all Oribe workshops, the event culminated in a photo shoot, giving each participant a professional image to add to his or her portfolio.

To see additional images from the Backstage: On Location events, follow #oribehair on Instagram, Twitter and Facebook梠ur enthusiastic attendees have posted thousands of photos to date卆nd we look forward to seeing even more visuals at the Boston event in late September.

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