The newly reimagined Eternal Curls collection is an ode to the timeless beauty of every natural curl pattern and hair type—intended to make the collection easier for those with curls to shop and find the products that work for them. Sustainability updates have been made to the existing product formulations, but performance will remain the same. There has also been a new product added to the line: Eternal Curls Polish & Protect Oil. Finally, to keep in line with the collection re-naming, four products have received a name change:

• Shampoo for Moisture & Control is now Eternal Curls Moisturizing Shampoo
• Intense Conditioner for Moisture & Control is now Eternal Curls Intense Conditioner
• Cleansing Crème for Moisture & Control is now Eternal Curls Cleansing Crème
• Moisture & Control Deep Treatment Masque is now Eternal Curls Deep Treatment Masque

Type 3 curls are known to be more springy, defined, and often prone to frizz. These curls love moisture and benefit from stylers with lightweight hold like Curl Gloss Hydration & Hold, Curl Shaping Mousse, and Curl Control Silkening Crème.
Type 4 curls are more tightly coiled, fluffy, and full of volume. They thrive with products featuring nourishing moisture, slip, and rich definition like Priming Lotion Leave-In Conditioning Detangler, Styling Butter Curl Enhancing Crème, and Curl Gelée for Shine & Definition.

A pre-wash treatment is applied to the hair before cleansing to to soften, protect, and help melt away tangles. For hair that feels dry, tangled, or fragile, a pre-wash step can completely transform wash day. Pre-washing with our Eternal Curls Polish & Protect Oil before you wash your curls protects the hair from moisture loss during cleansing and reduces friction from shampooing. Apply your pre-wash in sections and finger detangle your curls gently from ends to roots to cut detangling time and minimize breakage.

We recommend a deep conditioning ritual once a week for most curl patterns. Some tighter coils in the type 4 family benefit from deep conditioning every or every other wash day.

Wavy, curly, and coily hair is often prone to frizz that can be exacerbated by humidity, friction, or breakage; but using the right products and careful styling techniques can leave curls smooth, defined, and frizz-free. The Eternal Curls collection is formulated with rich, moisturizing ingredients that nourish and soften hair while smoothing the cuticle to lock out frizz. When applying your styling products after the shower, it's important that your curls are properly saturated with water. To further prevent frizz due to friction, gently detangle curls and consider sleeping with a silk pillowcase or silk bonnet.

A wash-and-go is a styling technique where you define your natural curls in their wet state and let them air dry without stretching or manipulating them into a different shape. Despite the name, it not as simple as "wash your hair and walk out the door." For types 3 and 4 hair, a true wash-and-go involves proper cleansing and conditioning, applying stylers on soaking wet hair, using techniques like raking or shingling, and letting the curls dry with controlled airflow. The goal is to honor your natural curl pattern so it dries defined, hydrated, and consistent—not frizzy or uneven.

Hair porosity refers to how well the hair can absorb and retain moisture, which informs product choice as much as curl type does. It informs how you prep the hair, how much product it needs, and how long your style will last.

• Low porosity curls repel water and benefit from lighter stylers like Curl Gloss Hydration & Hold, Curl Shaping Mousse, and Curl Control Silkening Crème.
• Medium porosity hair works well with all stylers—tailor your product selections depending on the desired finish.
• High porosity curls absorb and lose moisture quickly. For products that provide richer moisture and sealing benefits reach for Priming Lotion Leave-In Conditioning Detangler, Styling Butter Curl Enhancing Crème, Curl Gelée for Shine & Definition, and Eternal Curls Polish & Protect Oil.

To test your hair's porosity take a clean strand and place it in a glass cup of water. If your hair floats you have low porosity. If your hair sinks slowly or floats in the middle, you have balanced porosity. If your hair sinks quickly you have high porosity.